A video created by Eye Studio of a 3D Barbie doll walking out of her box next to the Burj Khalifa in Dubai has gone viral. The video, which is only 16 seconds long, shows the enormous Mattel Barbie box placed next to the skyscraper with the striped swimsuit-clad figure standing inside. Suddenly, Barbie springs to life and steps through the plastic wrapping to pose outside the box. However, as statuesque as she is, the 2,722-foot Burj Khalifa is still taller.
The video has been viewed over 1 million times and has received over 180,000 likes. Many people have commented on the special effects, calling the animation both terrifying and mesmerizing. Eye Studio creative director Juhi Rupania said that the video is their most viewed content ever, and that they are not sure why it went viral.
The video is a clever way to capitalize on the recent release of the live-action Barbie movie, which stars Margot Robbie as the titular character. The video also highlights the creative capabilities of Eye Studio, which is a boutique creative agency based in Dubai.